Weddings are great photo opportunities. It\’s a day that everyone wants to remember and happy couples often need a reliable, professional service to capture their wedding perfectly for them to remember for the rest of their lives. Investing in relationships with wedding planners is a great way to gain access to this profitable business. The wedding planner will refer you to couples who will be more likely to hire you based on the wedding planner\’s advice.

Professional wedding planners only work with professional photographers who have the experience to prove they can deliver great photographs. Their reputation could be hurt by recommending a shoddy photographer. So to prepare for this you will need a decent portfolio of your work and testimonials from satisfied clients. But don\’t worry if you haven\’t got either of these, there are other ways into the business.

If you have neither a portfolio or testimonials, offer to work for testimonials. Weddings are expensive and you may be able to get work by working for free. A strange concept, but it will pay off in the end. Make sure you keep the copyright on your photos so you can use them in your portfolio. And remember most importantly to take great pictures! Your future career depends on it. Your first job will often come through your family or friends. Once you have a portfolio and some testimonials, you can look for work elsewhere. Browse the local papers for wedding announcements to look for clients.

You can contact the bride by phone or mail. Offering to take pictures of the preparation for the wedding is a good way to make an impression as most studio photographers do not offer this service. Sending the bride free promotional material is another way to get business.

Offering to photograph other events that go with the wedding such as the bachelor party or the bridal showers can offer value to the customer. Essentially you want to look at your competition and see how you can offer more value to them. If you are starting out you may not have the experience, but instead you will offer your time and effort to make sure what you produce satisfies the happy couple. As you gain more business, you should look into marketing strategies. Although word of mouth is the best recommendation, try to spread the word about your business by contacting tuxedo rental services or wedding boutiques and asking if you can leave your pamphlets there. You can even look into arranging a referral fee to motivate your associates to send you more business.

Run a Google search for \”scrap artist\” or contact a local scrapbook store to locate a suitable scrap artist. You might find the store manager is interested in pairing with you for this project. Last but not least, if you\’re pursuing a wedding digital photography business, always remember that it\’s all about the bride. Make her happy and everything else will go well.