Of course, just like football, the craft fair is one big competitive place. But instead of just two opposing sides, it is every man for himself. You are a lone player in a mass rumble for supremacy over the place. You need power. You need ‘oomph’. You need a lot of plays to make it through the day and to be able to rise above the rest. You need to make money too, without shelling out too much of yours.

Let’s start with trying to determine your goals. First, you need to make sales. It is the basic of all goals, you need to make money. Now, the second one is to improve your money flow. And that is the establishment of (a) loyal clients and (b) a network of contacts.

Loyal clients are like walking advertisements. They are basically free, and need no monthly fees except for a few checking up once in a while (nothing a good “How are you doing” note would remedy). Loyal clients are also the anchor of your network. They serve as the opening points for you to enter the secluded world of customers.

No seriously. You need a few good people to refer you to other people (friends and family members not counted). People who put a good word for you are one of the greatest assets you can ever have, so if you gain one, don’t lose it. It could easily backfire on you. Disgruntled customers can also cause you to lose your present ones. Remember, you cannot please everyone. But you can at least try. And if anything goes wrong, immediately try and find out so you can fix it and salvage that connection.

We have sales, we have client bases and customer networks; what else are we missing? A lot more, I can tell you that.