The Sony KDL-40EX401 is a 40\” 1080p HD, LCD TV with a Free-view tuner that is built-in. If you want a flat screen TV at an affordable cost then you need not look further. Sony is well known for great quality picture and superb performance along with sleek, stylish, and refined screens. The Sony KDL-40EX401 is exception, and it features necessary technologies which are made to enhance the overall viewing and image experience.

BRAVIA KDL-40EX4101 offered by Sony, provides 1080 pixel resolution in full high definition which reproduces the greatest high definition 1080 pixels picture in the exact way it was conveyed, and not just produce images that are scaled and which have been reduced digitally to fit to the size of television set with lower resolutions. An unmatched level of detail and clarity is provided by the system of full high definition and the broadcast given is higher than that of a standard television.

Underneath the Sony KDL-40EX401 black exterior is a Free-view built-in tuner. A Free-view built-in tuner simply means that an extra tuner is not required by the KDL-40EX401 whenever a digital changeover occurs in your locality. With Free-view users may access more than 50 TV and radio channels such as BBC 3. Film4 and ITV2. No subscription or contract fees are required to be paid each month when you have Free-view. All you need to do is connect the KDL-40EX401 into an aerial, and then sit and take pleasure in a variety of TV programs.

You can watch your movies how the directors made them to be watched due to the 24 p technology of True Cinema included on the KDL-40EX401. Whenever you watch movies from your home, they move much faster than in the cinemas, but due to the technology of True Cinema, the speed of the movies are slowed to the original speed that the director expected you to view them in.

Flexible HD connectivity options are available with 7 High Definition ports, including 4 HDMI ports to attach a Blue-ray Disc player, a PlayStation3 game console or other such HDMI compatible device. Two High Definition component ports offer extra HD compatible connectivity which along with a PC port allows viewers to use their HDTV like a computer screen.