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For many people the whole idea of buying a digital camera is confusing with so many to choose from. For someone who is dedicated then they may spend quite some time researching consumer reports to find the best digital camera. Eventually saving enough money to buy that eye-popping, 10 megapixel, 10x optical zoom with up to a sixteen gigabyte expandable memory using super hi-speed SD memory card and of course, very compact; which we hope be the envy of almost everyone we know. By the time we actually go to the mall armed with our life savings, we pass by a new display with an all new model that has even more mega pixels, and larger expandable memory, with built it microphone and video playback with stereo sound and 22 scenic modes.

Digital camera technology moves forward so quickly these days that it often alienates its potential customers. After spending sizable amount of time at the mall and online research you finally figured out which is the best digital camera for you. Once the search is over it is time to gather up your savings for the camera of your dreams; that brand new 10 mega-pixel, 10 times optical zoom camera with a two and a half inch screen. Can you imagine your surprise when you find that the camera you have researched so diligently and have set your heart on has been usurped from its position of best model with a newer more expensive version.