Valuable Tips for Using Facebook to Promote Your Business

March 21, 2012
by Jonas Varig

There are a bunch of different methods you can use to promote your business on the internet–Facebook is only one of them. It doesn\’t matter what kind of business you\’re running, as long as you\’re looking more exposure and a new approach to your marketing, Facebook is for you. But what is the real trick for using Facebook to make your business better?

Create a Fan Page: It\’s surprising how many businesses are Facebook are struggling to grow their connections, without even creating a fan page! The Facebook fan page offers business owners far more benefits than they can get from a typical profile. Fan pages don\’t have a limit in terms of how many people can fan you and, in addition to that, you are given detailed statistics on fans respond to your updates and this helps to show you what kind of return you get for the time you spend there. You should be ready to put forth a great deal of effort so that you can grow your fan page after it has been created. It\’s going to take some time for people to find you and fan you but in the end that time will be time well spent.

Never Ever Sell on Facebook: Facebook is not a platform to go promote your products and try to throw a sales pitch at your network. Social networks can be effective for driving traffic to your own site, but this has to be done carefully. Rather than directing your Facebook friends to a sales letter, a better strategy is to use a lower key, pre-sell page. You have to treat these people like friends, which means that you have to recommend rather than try too hard to sell them something. Your business will get more out of Facebook if you stick to recommending rather than selling. Let others know about the product you want them to check out or the site you want them to visit, but do it in a friendly way.These same approaches are oftern used by people seeking Success in MLM

Maintain Professionalism: Ensure that your profile is highly professional at all times. Don\’t post any personal pictures when you\’re using the account solely for your business goals. The main priority here is to give people an idea of what your company does you can begin to build a brand. Every update you make to your profile needs to be related to your niche and be professional. People can take offense to almost anything, so you don\’t ever want to make a bad impression with your posts. Communication is Key: Try to always remember that Facebook is an important tool for communication and that means that the methods you use for communication are very important. You need to stay alert whether you\’re just stating an opinion or if you are trying to help someone out with a problem. The more interaction you have with your niche market on this network, the better things will be for you. This is how you build long term beneficial relationships: being there for your prospects.

The tips we\’ve covered in this article can be applied to help any business gain publicity and gain a growing number of targeted prospects. It makes sense to utilize as many promotional strategies as possible for your online business, but nowadays it only makes sense to include Facebook, considering its vast reach and potential. There\’s no better option than Facebook marketing for publicizing your business and reaching large numbers of prospects who are interested in what you have to offer.

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