Facebook for business gives you a way to make use of word of mouth referral in a way that has never been possible before. It also allows for you to engage in a mutual conversation with loyal or potential customers and get their opinions and even get them to marker for you. There has never been a more cost effective way to get valuable exposure for both large or small businesses and it is even possible to make money completely within the platform itself.

Using Facebook for business makes it very easy to connect with a targeted audience. The single click of a like button will allow you to build an ongoing relationship with someone who has already shown an interest by taking action. It still requires work to build on that relationship but if done correctly it can lead to positive personal referrals. Liking a page is also easier than giving personal information to be signed up to an emailing list for example.

By engaging with people in this way you are not just making use of a powerful tool but you also get a strong brand association. People love Facebook because it represents all the things that they love such as freedom, relationships and expressing themselves. By associating with a brand that people love you automatically create a better impression of your own brand.

The possibilities also increase as time goes by. The most basic requirement is a page and events and deals can be used to drive interaction. When the new timeline format is released it will reintroduce the option of creating apps. And application that is really useful could lead to and almost daily interaction with a brand.

The use of Facebook Credits have also become a powerful way to get people to take action. Credits can be used to purchase pay per view services such as concert broadcasts or music streaming. They can also be used to buy MP3 downloads or to play games with could be a strong incentive for over 290 million gamers.

Credits have become a powerful way to get people to take actions online. They can be rewarded for purchasing subscriptions or even just for viewing ad videos. They can even be used to get likes on a page. You can\’t reward anyone with credits directly for a like but there could be another action which needs to be taken on page which requires it to be liked first.

Social media also allows for much more cost effective market research which can even be more accurate than traditional methods. Software is available to distribute surveys and at the same time it can request permission to access profile information. In traditional surveys people don\’t always answer truthfully but in this way you can get almost verified information about their age, sex, location and information about their friends and pages that they like.

Not only does using Facebook for business give deeper insights into markets but it creates new ways of interacting with these markets. For this reason there is almost no organization that would not benefit from well managed social media campaign. If handled correctly it can be of infinite value to and company or organization.