Deviantart & The Potential For Long Island Advertising Agencies

October 17, 2014
by Robbie Sutter

A good number of social media channels are based on the idea of communications alone, which is easy to see. From Facebook to Twitter, there doesn\’t seem to be a specific interest that\’s honed in on, which helps to make them that much more accessible. Then there are sites which do have their own focuses; this is where DeviantArt should be brought into discussion. One has to wonder if a site like this could prove to be of use to Long Island advertising agencies across the board.

For those who do not know, DeviantArt is a social media website of sorts that specializes in the topic of – you guessed it – art. There are many different works which can be published on the site, ranging from charcoal drawings and watercolor paintings to poems and short stories. Anyone who has a creative voice and mindset can potentially make the most out of DeviantArt. There\’s a bustling community of people on the site as well, which should immediately draw in Long Island advertising agencies.

Artwork isn\’t the only focus associated with DeviantArt; it\’s important to look at the distribution of feedback. For example, the site is open to criticism as it relates to the art of its various users, which is tremendous to say the least. Someone who may be considered a \”novice\” in his or her field may look into what could be improved upon or what a possible strength might be. Any kind of feedback is useful, though, regardless of one\’s level of skill in their particular medium.

Of course, you might be curious as to how exactly a site like DeviantArt could be of use to Long Island advertising agencies across the board. The main reason for this is the fact that many of these agencies have graphic and web design specialists, which are two features that could be attributed to DeviantArt. This site embraces creativity, whether it belongs to the marketing industry or not. As a result, the idea of firms such as fishbat utilizing this particular site isn\’t entirely farfetched.

Wouldn\’t it be appropriate to call DeviantArt a site that is meant more so for hobbies as opposed to work? To this, I\’d like to argue the fact that many users on the site have actually made money off of their prints, since their designs were appealing enough for individuals to warrant purchases. If nothing else, agencies like the ones mentioned before could use DeviantArt as a platform to showcase work. Seeing as how this site has a strong community to speak of, communication will not be out of the question.

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