When it comes to art, in general, museums might be some of the first establishments that come to mind. Maybe you\’re more interested in spending time at an art gallery where it seems like just about everyone can showcase their work, provided it\’s engaging enough. However, what about the idea of art being utilized in methods that can be associated with marketing, trailer wraps included? This is where Art Everywhere has come into play and it\’s a rather promising project to boot.

The Guardian posted an article that talked about how Art Everywhere, a campaign in the UK, is being put to use. For those not in the know, Art Everywhere is the biggest art exhibition in the country and it has placed a series of different works across 30,000 billboards and posters alike. To say that this is a great method for the sake of awareness would be an understatement. After all, sooner or later, someone is going to take notice of these various pieces of art.

As someone who has interest in this particular method, one has to wonder if it can actually be taken further. Yes, items like billboards and posters are tremendous; no one will be able to dispute this. However, it wouldn\’t be out of the question to consider that vehicle and trailer wraps could be utilized in order to showcase various pieces of art. It\’s just a matter of high-quality wraps being utilized, which is where authorities such as JMR Graphics would be addressed.

From what I have seen, Art Everywhere is effective in terms of breaking up what can be seen as mundane advertising. Instead of being greeted with a product showcasing hotel deals or a new energy drink, an individual will see a creative piece of art, which more than deviates from what we can view as the norm. Art Everywhere has a tremendous reach and I\’d like to think that it can only get better. Of course, this is dependent on whether or not this method is utilized again.

A method like Art Everywhere definitely has potential and it should be utilized time and time again. Art is meant to engage people, an affect which I\’m sure will be heightened as it helps to break up the standard flow of marketing on billboards, posters, and the like. The UK has a strong concept in mind when it comes to Art Everywhere. It\’s just a matter of making sure it lasts so that its benefits will prove to be that much more constant.